PERSONAL BRANDING
There is nothing more powerful in your business than photography that tells your story. Your journey and perspective are unique and I’ll help you materialise this visually through creatively interpreting your brand values into props, lighting colour, composition and presentation. I love collaborating with you to make this happen in an intuitive, joyful and authentic way.
You need storytelling to run a successful business as we see consumers desire more information to purchase and are basing their financial choices on emotions, morals, connection and authenticity. As humans we are wired for these things and we are starting to reclaim them (I think we’re fed up of being constantly lied to in all spheres of society).
“If you don’t give the market the story to talk about, they’ll define your brand’s story for you. ”
Your brand is in your hands. Like Don Draper famously quotes in Mad Men, “If you don’t like what people are saying then change the conversation.” Brand photography is a clever and intuitive way of doing this. It’s essentially knowing what you stand for and bringing it to life. It’s an exciting process that I love being part of!
But Donna, what is branding?
Branding is all about the feeling you leave people with. It’s nuanced and subconscious and it often the deciding factor to work with someone. It’s like a portal that gives a true insight into what working with you or using your product will feel like. You actually are the brand. This doesn’t mean you have to overshare but sharing some of yourself will help that connection with your ideal audience. It’s an experience and emotional decision when someone decides to work with you or buy your product. Branding is also your past, present and future and how these weave together with your client’s life experiences. You can read more about this here. I’ll let someone more eloquent than me explain it…
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
In a brand day we can achieve a really varied bank of images for all your digital content and PR needs. A pure joy to witness and capture Nevita!
If you think you need just a few headshots to update your socials, website or marketing then pop over here to book yourself on one of my upcoming Power Portrait dates. Otherwise keep scrolling for more info on branding shoots. If you’re not sure what you need then browse the options below…
“A big shout out to Donna for making me feel so calm and reminding me to breathe. You are so fabulous at what you do!”
Donna, who do you work with?
I work alongside brave, motivated and passionate individuals and small conscious-led, sustainable and soul-inspired business owners to elevate their brand, infusing their online presence with their unique personality and unveiling their authenticity to connect to their ideal customers and clients.
Here’s an idea of the people I’ve captured so far: a range of different types of coaches, photographers, coffee roasters, pie makers, sex therapists, web designers, code developers, brand consultants, web designers, fruit and veg box suppliers, interior designers, podcasters, vicars, talent managers, authors, choreographers, theatre producers, chefs, nutritional therapists, bloggers, book designers, bakers, herbalists, radio producers, florists, tutors, speech therapists, psychotherapists, marketing experts, bloggers, virtual PAs, retreat hosts, artists, hypnotherapists, celebrants, healers, fashion designers, psychotherapists, copy writers, translators, casting directors, lawyers…
Can we add you to the list?
“Donna is friendly and professional, great qualities to put people at ease and ensure that the inner qualities of the person shines out in the photos.”
So, what actually happens on a brand shoot?
Branding shoots are a much wider and more encompassing approach to your business or project. We include headshots, lifestyle shots and closer up details of how your work as well as behind the scenes, engage the use of props and lots of other fun devices. This develops that customer connection but more importantly in a split second someone knows what you do and the unique contribution you bring to their world. This builds trust and trust converts into aligned sales. Your clients will know if you’re right for them. These are such a valuable investment and we can really dig our teeth into your brand. After all there is one easy way to get people to really understand your values, passions and how much you can help them (basically your brand) and how you want to contribute in a meaningful way in the world…
“You have to let people into your brand through you”
“Donna takes photos of you that actually represent you - that have a naturalness, and lightness and a flow that means that people really get a better understanding of you and your business before they’ve even met you in person! She’s a creative and beautiful soul”
Not many of us actually enjoy posing for the camera. I love finding ways to help my subjects feel relaxed and at ease and I seem to have a knack for it! My clients get great natural shots of themselves for their websites, social media and as assets for PR. Just have a browse and you’ll see what I mean. I get a real kick out of creating images that really help people get to know you, like you and trust you. Getting the nuances of your personality across is the secret sauce and the method to achieve this is so effortless and just needs a gentle guiding hand and voice - that’s me! I’m a friendly Irish lass with the gift-of-the-gab so I got you…
If you’re ready to banish camera shyness for good then why not hop over here to read more about me to see if you think we could be a good team. If you fancy a chat then get in touch via the button below and we can begin crafting your shoot…